
Following this, the mobile services provider's new campaign with Karthi 'Indraikku enna plan' has been rolled out. The company also plans to roll out a series of TV commercials with the actor which would be aired across south India.
Rajiv Rajgopal, CEO, Kerala & Tamil Nadu, Mobile Services, Bharti Airtel said, "Airtel as a brand believes in connecting with a mass audience. Karthi with his brilliant performance in all his 4 releases has made himself a part of every household in Tamil Nadu, we found this as an ideal match to our brand as Bharti Airtel has also now become a part of over 11 million household in the State. We are confident this association will be appreciated by all our customers."
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